1. Satisfy customers and facilitate any obstacles in their work, and provide technological solutions to any administrative or service problem.
  2. attract investors to the audiovisual production sector, and encourage them to shed light on the local issues.
  3. Establish a direct strategic relationship with production agencies and journalists in order to improve the technical specifications for the services provided to them
  4. Making the production process, easy resources process, by providing the support and the solutions as well as strengthen it with the latest equipment and technical devices.
  5. The continuous improvement for the performance of the company according to the international standards of performance measurement, technically, administratively and economically.
  6. Continue raising the efficiency of the staff and develop their skills and abilities.

7. Achieve profits for the company and enhance its development and maintain the good reputation enjoyed with, locally and regionally.